iGaming Terminalindustry intelligence
Menu
English

Platforms, aggregators and game studios

Behind every online gambling brand is a supply chain of B2B companies. Knowing who does what, and how each is paid, explains most of the deals, mergers and licensing questions in the industry.

The layers

How suppliers get paid

Most game and platform suppliers take a share of the gross gaming revenue their product produces, sometimes with minimum fees; aggregators add their own share on top of the studio's. Because this cost scales with revenue, it compresses operator margins in high-tax markets, and large operators increasingly build or buy their own studios and platforms.

White label and turnkey

A turnkey operator licenses a complete platform but holds its own licence. A white label runs its brand on the provider's platform and licence and focuses on marketing. White labels are fast to launch, but regulators in many markets now require every brand to be licensed in its own name or to be clearly tied to the licence holder.

B2B licensing

Regulated markets increasingly license suppliers as well as operators: game studios, platforms and sometimes aggregators need a B2B licence or certification before their products can go live, and suppliers that serve unlicensed operators elsewhere can lose that licence. See the regulation tracker for each market's regulator.

Related: payments, compliance and the events where suppliers meet operators.

Suppliers in this field

Platforms and sportsbook software

Game aggregators

CRM, gamification and player engagement

Hosting and infrastructure

Editorial listings, not endorsements. Full supplier directory

Updated: