Gambling industry verticals
The gambling industry is not one business. A sportsbook lives on its margin and its traders, a poker room on rake and liquidity, a lottery on the state's trust, and a game studio on the operators it can reach. Each hub below explains how a vertical makes money, how it is regulated and which numbers its people watch.
Consumer products
Online casino
Slots, table games and jackpots played for money online.
Sports betting
Fixed-odds betting on sport, before and during the event.
Online poker
Player-versus-player card games where the operator earns rake.
Lottery
Draw games and instant tickets, mostly run by state operators.
Live dealer casino
Real tables streamed from studios to online players.
Esports betting
Betting on professional video game competitions.
Bingo
Community draw games, online and in halls.
Fantasy sports
Contests built on real athletes' statistics.
Social and sweepstakes casinos
Casino-style games played with virtual currencies.
Crash and instant games
Fast multiplier and instant-win formats.
Horse racing and pool betting
The oldest regulated betting market, and the tote.
Prediction markets
Event contracts traded like financial instruments.
Skill gaming
Real-money contests where skill decides the winner.
Land-based casinos
Casinos, integrated resorts and retail betting.
The B2B supply chain
Every consumer brand depends on suppliers: platforms and game studios, payment providers, affiliates and compliance technology.
Platforms and game studios
The supply chain behind every operator.
Payments
Deposits, withdrawals and the rules around them.
Affiliate marketing
How operators pay publishers for customers.
Compliance and safer gambling
KYC, AML and player protection technology.
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